Conscious Awareness

Our work is rooted in the recognition of the human foundation of business and of the power of the human capacity for Conscious Awareness and its application in business.

video-thumb-behindBehind the Scenes

Go behind the scenes with Jeff Klein, author and president of Working for Good, a conscious-marketing and business-development company. Hear his thoughts on how forward-thinking corporations are supporting employees to be healthy and thrive at work.

Jeff Klein at TEDxGrandRapidsJeff Klein at TEDxGrandRapids

How the Power of Attention Changes Everything


Our work is based on the insights of Being Human, which fosters a clearer understanding of human nature, and on the principles of Conscious Capitalism, an emerging pardigm and movement that is transforming the way we think about and conduct business.

Working for Good is a practice for individual and team development, reflecting and fostering the embodiment of the insights of Being Human and the principles of Conscious Capitalism.

Working for Good® is a collaboration between Jeff Klein, Julie van Amerongen, DJ Grimes and our extensive network of marketing, business and organizational development professionals, designers, producers, and artists, making a difference, together.


Jeff Klein

Jeff KleinActivator, Author, Producer + Process Facilitator

Thirty plus years ago I heard a call, which said, in essence, “your mission, should you accept, is to leverage the power of business for the greater good and in the process to make your work a path to learning, growth and development.” Wherever it came from, I decided to heed the call, and thus began a lifelong journey.

This journey has taken me to many places to live and work including Caracas,Venezuela, New York, Los Angeles, Santa Fe, Southern Baja California, Mexico, and the San Francisco Bay area. And to various industries including music, natural products, fitness and publishing.

Along the way I played activating roles with Private Music, the career of Yanni, Spinning, Seeds of Change, ChiRunning, and FLOW, and I’ve consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, the Institute of Noetic Sciences and Peace Cereal, among others.

After more than thirty years, I find myself at the core of the Conscious Capitalism movement and of Conscious Capitalism, Inc., the organization catalyzing the movement, as a trustee, executive team member and producer of Conscious Capitalism events. I also serve as executive director of the Being Human project and executive producer of Being Human events.

My roles span the range from Activator (one of the founders of Conscious Capitalism, Inc.) to Author (of the award-winning book Working for Good: Making a Difference While Making a Living and newly released It’s Just Good Business: The Emergence of Conscious Capitalism & the Practice of Working for Good), Producer (of Conscious Capitalism events, including an annual Conscious Capitalism CEO Summit, and Process Facilitator(designing and leading workshops, meetings, Conscious Culture development programs and Stakeholder Engagement Marketing™ campaigns).

In addition to being an actively engaged, full-time single father of a teenage daughter, I love surfing, Brazilian Jiu-Jitsu, ChiRunning and moving in general.


More From Jeff

Jeff Klein at TEDxGrandRapids

Jeff Klein at TEDxGrandRapids

Julie van Amerongen

Julie van AmerongenCommunicator, Coordinator+ Collaborator

As Communications and Live Events Manager for Working for Good, Julie van Amerongen communicates, collaborates and coordinates with alliance partners to support action that realizes campaign and partner goals.

Among many projects in their 11 year history, Julie was a collaborator on the award-winning book, Working for Good: Making a Difference While Making a Living.

Julie also serves as the Director of Marketing, Member Services and Events for Conscious Capitalism, Inc. where she co-produces Conscious Capitalism events, including the annual CC CEO Summit. She has managed marketing for The Republic of Tea, Peace Cereal and Hearts of Space Radio & Records and has produced more than 100 social service events. She also serves on the board of Positive Legacy where she produces an annual international day of service. Julie resides in Portland, OR.

DJ Grimes

DJ GrimesCreative Director

As Creative Director of Working for Good, DJ Grimes focuses on developing innovative, creative solutions for our partners and clients. Integrating his passion for design and marketing with the conscious mission of each project, DJ is able to bring concepts to life and emotionally connect the product with its consumer.

With over a decade of experience in both in-house and ad agency environments, as well as a personal passion for nature and health, DJ brings to the table that rare combination of strategy and compassion. He possesses insight into the psychology of design and marketing and a conscious awareness of its impact on the global community. Understanding the power of creative collaboration, DJ is comfortable both as a contributor and a leader.

A surfer for decades, DJ often generates his best ideas in the water. In addition to surfing, he enjoys playing guitar, biking and spending time with his family. He is consistently inspired by his 4 year old daughter to do what’s right, to listen carefully and to remember to play. He resides in Orange County, California with his wife, Stephanie and daughter, Adyson.

Conscious Capitalism is a movement dedicated to elevating humanity through business.

Conscious Capitalism has four core principles guiding and underlying a business that practices Conscious Capitalism. These principles are Higher Purpose, a Stakeholder Integration, Conscious Leadership and Conscious Culture.

Download a more detailed introduction to Conscious Capitalism here and visit for more information and to join the Conscious Capitalism Community.

Jeff Klein serves as Director of Marketing & Business Development for Conscious Capitalism, Inc., and produces Conscious Capitalism events, including the 2014 Conscious Capitalism CEO Summit, October 7 – 9, 2014, Austin, Texas.

The Evolution of Human

The explosion in new findings in fields such as behavioral economics, cognitive neuroscience, evolutionary psychology, genetics, anthropology, and philosophy has the potential to radically remake our understanding of ourselves. What if we were to integrate our personal experiences and cultural views of ourselves with these scientific insights? Bring them into alignment?

The Being Human project aims to do just that, by fostering a global conversation about what being human means, through, conferences, interactive events and publications.

Being Human 2012, March 24, 2012 at the Palace of Fine Arts Theater in San Francisco, and Being Human 2013, September 28, 2013, at the Nourse Theater in San Francisco were groundbreaking public conversations between scientists, thought leaders, contemplatives and philosophers. Much of the program is available for streaming on demand.

Join us for Being Human 2014 on Saturday, November 8, 2014, at the Masonic Nob Hill in San Francisco, and for smaller monthly events in San Francisco. Visit for more information.